Nowadays, the desire of people to make easy and big money is so popular that happens in many parts of life ranging from the financial services to entertainment services. The field of sports is not exclusive at all. Behind the scenes of fighting, beating, competing or playing of sports players or teams is a great and lucrative of sports handicapping service industry. Sports gambling or betting has attracted millions of people all over the world to join in and turn the dreams of making easy money become truer. The industry started in the West including the US and Western Europe, but now the sports handicapping services has been so popular and widespread in Asia market especially in Asia pacific region like in Singapore, China or HongKong. It can be said that these markets for sports handicapping services are so attractive and lucrative.
Many western-based sports handicapping services offices have been opened in Asia to meet the huge and increasing demands of betting of people in these nations. According to many prestigious publications and statistics on sports, this industry of sports handicapping services is a multi-billion US dollar one with the turnover of all official and legal sports handicapping services all over the world is about 1.2 billion US dollars. In these 1.2 billion US dollars worth of revenues, money from Asian nations accounts for 60 percent. This figure can somehow shows us the rising popularity and amazing growth of sports handicapping services industry in Asia markets.
The sports on which people are betting on are also very wide-ranging from country to country, region to region. If in the US, the most popular and attractive sports games for people to bet on are baseball, basketball, hockey, boxing as well as football. Especially, unlike many other parts of the world, in the US sports do not only develop at the nation level in many top national basketball, baseball or boxing leagues like NFL, MLB but also grow strongly at the level of colleges, universities or communities. Therefore, the sports handicapping services industry in the US also develops very widely at many levels ranging from the very national to lower ones. Meanwhile, in Europe or Asia, soccer is the most popular games. In many Asia nations, people there are very keen on European soccer national leagues like in England, Spain, Italy, Germany or France or bigger leagues and tournaments like the EUFA Champion League, FIFA World Cup or EUFA Euro. Therefore, in these regions sports handicapping services on soccer develop very rapidly.